It is “undermining behaviour from managers” that is forcing women out of the tech industry.

Noble describes entering the term “beautiful,” and shows a screen of pictures of white people. She entered “ugly”, and the results were a racial mix.

She search for “three black teenagers” in 2010, and getting mug shots as the result. Then searched “black girls” in that same year brought the viewer to porn sites.

Noble focuses on degrading stereotypes of women of African descent as a prime example of these prejudices, which translate to overt racism.