2 Matching Annotations
  1. Jun 2023
    1. By default, Google tags use automatic cookie domain configuration. Cookies are set on the highest level of domain possible. For example, if your website address is blog.example.com, cookies are set on the example.com domain.
    2. This means that if cookie expiration is set to one week (604800 seconds), and a user visits using the same browser within five days, the cookie will be available for an additional week, and they will appear as the same visitor in your reports. If that same user instead visited after the original cookie had expired, a new cookie will be created, and their first and second visits will appear as coming from distinct visitors in your reports.

      Not perfect, but at least that's simple enough to understand