2 Matching Annotations
  1. Jul 2020
    1. For Edelman, head of the world’s largest PR firm, brands’ desire to place their content alongside journalists’ output is a sign that they understand that the public trusts the media’s stories more than those told by business. Edelman’s annual Trust Barometer survey found this year that 61 per cent of those polled across 25 countries trust traditional media, compared with 43 per cent who trust “owned media”.
    2. As the lines blur between news and advertising, however, analysts such as Ken Doctor fear that not all consumers will be able to distinguish a news organisation’s story about BP from BP’s own stories about itself. “The Facebook stream and the Twitter feed have brought the numbing sameness to all content on the internet,” he says. With some critics already doubtful that journalists are capable of reporting news impartially, Doctor argues: “The news industry has not done a good job of saying what makes journalism different.”