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- Apr 2019
Have you ever moved away from a website because it took too much time to load? Ever chosen a faster website over a slower one? You’re definitely not alone. When it comes to the elements to a robust digital marketing campaign, we give higher priority to the design factor, ad targeting or conversion rate optimization. But there’s another angle that we should not forget and that is the website speed. Website visitors these days don’t prefer waiting for a long time for the page to load. 46% people say that waiting for a website to load on their mobile phones is what they hate the most. Not to forget that 40% will desert your website for a faster one if it doesn’t load within 3 seconds. This clearly means one thing – one has to find faster, more effective ways to deliver content. Facebook’s native publishing platform, Facebook Instant Articles aimed at solving this problem of slow page load time on the mobile web. Let’s find out about them in detail.
Have you ever moved away from a website because it took too much time to load? Ever chosen a faster website over a slower one? You’re definitely not alone.