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  1. Feb 2020
    1. A Step By Step Guide to Design a Logo for Your ClientsPosted by jennytarga on February 7th, 2020Logo is a very important part of building your brand image. It is the first brick that goes into your business branding, therefore a logo design becomes very important for your business to grow big.Branding allows your brand to connect with your clients and help them remember you wherever they go. These qualities are essential for your business to grow big. Since logo design plays such importance in business, therefore, we’ve curated a step by step guide to designing a logo for your clients.Understanding Clients NeedsUnderstanding the client's needs and wants helps you in managing project time and efforts. If your client is what something else is and you are providing something else then it's not going to work. Therefore, coming up with a design that reflects the client’s brief saves you multiple revisions and additional hours of work.The client's needs can be found in the design brief he/she provides at the first meeting. This brief is the holy grail that you can never cross. Now that being said, you can add a little innovation and personalized style into the design but, within the context of the design brief.Define Brand IdentityBrand identity is how people perceive your client. It might sound simple but it is way more complex than that. Around 65% of humans are visual learners, therefore, influencing them using visual means helps your brand identity to get registered in your client’s mind faster.Defining your brand identity gives you guidelines and instructions on what to do and what not to do. There are thousands of permutations and combinations that you can use to come up with a logo design but, when you have a brand identity guide you can save yourself tons of time and brainstorming efforts. This type of branding using visuals is called Visual Branding.  Analyze CompetitorsAnalyzing competitors helps you in getting inspirations and design structures. You can learn about industry standards after analyzing the competitors and researching the industry as a whole. For research, you can use Google, Google Images and the competitor's websites.Decision on Logo StyleLogo style is your approach towards the particular design. You can use the data collected from analyzing the competitors to decide your design style.A logo style can tell you different things about the brands, therefore choose this very carefully. Some of the common logo styles are as follows-ClassicModern & minimalistic designHandmade designVintage designChoose Logo TypeThere are several different types of logos that you can use for your design project. To decide on the logotype you can use the competitor analysis as well as the design brief. You can also provide your clients with two or more different types of logo concepts. Giving them options to choose from enables you to deeply understand what they want.Choose Color PaletteColor is the most important part of a logo. The brand guide and branding process always have a defined color palette. Designers must never go out of these palette to ensure uniformity of brand designs.If the business is brand new you have to choose the color wisely. Color plays a significant role in our everyday decisions and the same applies to the brand. You can use this guide on color psychology to learn more about color psychology.Choose Right TypographyRight typography that matches the characteristics of the brand image enables the brand to express its underlying feel to the viewer.Provide the Best OptionIf you are providing the graphic design services to the clients then it becomes essential for you to design multiple options for your clients. Designing a logo can be challenging and requires years of experience. To get the best result with your designs you need to keep practicing and keep learning about new trends and techniques.Go, Design Logo Now!Use this guide to implement your design project idea into a physical design. The most important part of being a professional logo designer is to keep practicing your skills. You can always use sites like Pinterest, Dribble to get inspiration but, the most important thing is to keep practicing.

      Use this step by step guide to design a logo for your clients that they can never reject.

  2. Jan 2020
    1. Amazing Facts about Logo Design that Might Shock YouSushmachoudharyJan 7 · 4 min readGraphic Design is one of the best methods for getting your brand recognized all over the world. Many startups and businesses invest heavily in their graphic design to ensure that they get the best graphics.A single design has a potential of conveying unspoken words, which makes it one of the most prominent way that brand uses to market their business. Since, Logo design is an essential element of branding therefore, it becomes important to know the facts about logo design and the famous logos.Pepsi paid $1 Million for Getting a Golden Ratio LogoPepsi hired designers and spent an estimated amount of $1 million dollar in designing their logo. It took around 5 months time to redesign the icon. Pepsi spent several million dollars to change their custom logo design from billboard, vehicle wrap, and other advertising campaigns.The reason for changing Pepsi logo to match the golden ratio proportion is because golden ratio proportion is considered to be the most attractive and harmonious designs to look at.Nike Logo Swoosh is Actually an Goddess’s FeatherNike is named after the Goddess with the same name Nike. The goddess personified victory and often portrayed with wings. These wings became the inspiration for Nike, Inc. Nike logo is one the most recognized logos in the world with an estimated worth of $26 Billion alone.In 1983, the designer Carolyn Davidson, also known as “The Logo Lady” was gifted with a golden Swoosh ring with an embedded diamond and 500 shares (Worth $1,000,000 as of 2015) of Nike stock to express his gratitude.Starbucks Logo Takes Inspiration from Greek MythologyStarbuck logo represents a mermaid holding two tails. She was a siren in Greek mythology that lured the sailors. Alternatively, she was connected with European folktale Melusine, who married a human. The logo of Starbucks was changed throughout the years. The most recent version of the logo is more friendly and recognizableBaskin Robbins Has “31” Masked in their LogoBaskin Robbins is an ice cream and cake chain company having various branches throughout the world. The company began its operation in 1945 with 31 flavors of ice cream. You can find the number “31” concealed in their logo.Apple LogoThe Apple logo was created back in 1977 with analogous tools, therefore, needed an update. It took $50K to digitize the apple logo.McDonald's Logo Has a Hidden MeaningMcDonalds Logo does not just represent the word “M” but resembles female breasts. In 1962, the logo for McDonald's was re-designed. They hired a psychologist named Louis Cheskin who suggested them to use golden arcs making an “M” which would make them remind them of their childhood.BMW Logo Is Not a PropellerThe BMW logo is not a propeller it was popularly known for, but represents the flag of Bavaria.BMW LogoBavaria FlagTwitter LogoTwitter logo was bought for just $15 when the company was launched. The designers of the twitter logo, Simon Oxley received just $6 for selling the logo. Later, Twitter hired renowned designers to redesign the same bird logo.If you are a business and want to get your logo, organizing a graphic design contest is the best option.MGM Logo used 7 different LionsMGM logo uses 7 different lions for their iconic logo. The Lions were trained to roar on cue to get the right mascot logo.An image was circulated on the internet depicting the lion being ill treated for getting the right logo but, it's fake, the image was photoshopped and the lion was going through an MRI scan.

      These are 10 amazing Facts about logo design that will help you learn about your favorite brand.

  3. Dec 2019
    1. Comparison Between: Design Contest, Freelancer & AgenciesSushmachoudharyDec 7 · 3 min readWe all compare and inspect the best way to get a job done. We read reviews, talk to people and research online about the product or service. When you are seeking design help you often become confused about what to choose- Design contest, Freelance or an Agency.You can design a graphic by yourself using an online tool but the problem with those graphics is unprofessional. You can pretty much design something that does not attract people if you do not know what you are doing.Brainstorming about what to choose can be difficult but when you define your requirements then you can find the best design within your budget.In this article, we will discuss what’s the difference between design contests, freelancers and agencies, guide you on what to choose and why? Before that, let’s find out why you need a graphic design.Why Do You Need a Graphic Design?Graphic Design is a medium through which you can convey a message. Professional graphic designers know the importance of the designs. The design conveys specific meaning, a story, and a message which are interpreted in the form of emotions. People react differently to certain imagery. This reaction can be negative as well as positive. Graphic design helps the content to get delivered easily.Design Contest V/S Freelancer V/S AgenciesCostingDesign ContestA design contest can cost you somewhere from 99$ to 1000$ depending on your graphics. For Example- a logo design contest can cost you $99 to $600 on averageFreelancerA freelancer can be hired for cheap starting from $5 and going up for 150$ range on an hourly basis and the amount charged by them is per hour.AgenciesAgencies are fallen under the high end and can cost a lot of money. The design agency can charge $10000–20000+ for a design project. Some agencies charge less than $10000 but for smaller projects.Design Concept OptionsDesign ContestYou can get multiple design concepts as anyone can participate in the contest. On average 50+ designs are guaranteed.FreelancerFreelancers can provide you with many options but it is limited to the creativity and experience of the designer.AgenciesAgency can also provide multiple options and generally, the designs are so great that you do not need multiple designs.QualityDesign ContestThe quality of the logo can be good as the contest winner is decided by the clients themselves.FreelancerThe quality of the logo depends on the experience and creativity of the designer hired by you.AgenciesThe highest quality is guaranteed and you get a design that you paid for.Time frameDesign ContestThe design contest is organized for at most 10 days and you will be provided with multiple options up until the winner is chosen or the contest is withdrawn.FreelancerFreelancer can deliver you the options within 2 days but the final graphic could take more days.AgenciesIt depends on the design project.What to Choose?Now the overwhelming question comes, what to choose?There is no perfect answer as everyone has their own preferences. Freelancing, Graphic design contest, and agencies all have their disadvantages and advantages of their own.The very first factor that affects your choice is the project budget. If your budget is high then you can opt the agency to get the professional designs, but if you find yourself short on the budget then choose a design contest.The quality of the design concept also plays a very important role. The best option to choose when it comes to quality is an agency as they only equip professional designers who have years of experience in their field.In the end, it depends on your preference and your budget. So, choose those options that fit your pocket as well as lure your eyes.

      It can be really confusing what to choose when it come to custom graphic design services. There are three options to go for- Freelancer, Agency and Graphic design contest. This article will help you in filtering the best option for your business logo design

  4. Mar 2019