Airbnb helps travellers home-like travelling experiences by helping you rent a property. Initially, the idea was criticized and did not receive much hype as letting unknown people stay home was not a good idea at all. However, Airbnb successfully changed the dynamics of renting homes. That means the credit goes to the business model that was convincing enough for guests and hosts.

Some people believe that online marketplace and aggregator business models work on the same principles. However, there is a fine line between these two. Let’s first clear out those and then move forward to understand the business model of the online marketplace.