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Network neutrality
everyone has access to the internet and everyone gets the same speed
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repassification
repassification - mobile phones are less active and more passive in usage more active on computer more passive on phone
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pull
opposite of push - audiences can pull the media they want
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A push medium typically refers to contexts in which usershave a number of content options broadcast directly to them, from whichthey can make their own selections.
push media - content is being created and pushed on you and you just hve to make a selection about what you want to watch
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“democratization” of the mediathat the Internet represented, in which the opportunity to speak and beheard could extend well beyond the privileged few who owned or oper-ated the relatively few media outlets.
democratization - the internet is for everyone
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The long tail referred to how the Internet and digitization transformedthe availability and consumption of media. Previously, storage and exhi-bition limitations meant that audiences had access to a relatively lim-ited proportion of the totality of content being produced. Thus, a typicalbookstore carried about 130,000 books; a typical video store carriedabout 3,000 videos; and a typical record store carried about 60,000 CDs.This may sound like a lot, but it represented a relatively small proportionof the available content.
long tail - internet changed the availability of content if a movie comes out in 1977 (star wars) - watching it in theaters was the only way to see the movie
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attention econ-omy,” grounded in the notion that audience attention represented anincreasingly scarce—and thus increasingly valuable—resource, relativeto the growing number of competitors for a finite amount of availableaudience attention. 18
attention economy
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The audience commodity (as it has often been called) was producedthrough content providers (television programmers, newspaper pub-lishers, websites, etc.) attracting audiences to their content offerings.11The size and demographic characteristics of these audiences were deter-mined by third-party audience measurement firms, who measured themedia consumption behaviors of a very small sample of television view-ers, radio listeners, or print readers.
audience commodity
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“channel repertoire” comes from television audience research;it refers to the extent to which television viewers tend to establish lim-ited repertoires of channels that they consumed regularly. 9
channel repertoire - everyone has their own favorites of the channels they watched
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reaggregation
once we get people there how do we get people to keep coming back to that platform and any owned by the company
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by allowing advertisersto more efficiently compile large aggregations of audiences without hav-ing to engage in transactions with each individual site. 1
aggregation - the idea of pushing back against fragmentation - lump audiences together based on different groups and demographics - get the most amount of people placed in one spot and viewing one thing
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fragmentation of both content optionsand audience attention that went well beyond any previous medium. 4This fragmentation was a function of the extent to which the web pro-vided lower barriers to entry to producing and distributing content thanany previous medium, as well as the lack of channel or space constraintsthat characterized previous media.
fragmentation - more availability of content (content being fragmented) - splits us into different audiences (audiences being fragmented)
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- Sep 2024
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Civility:
participants do not view political argument as simply affirming group membership and group identity much less as a rhetorical strategy for exercising power in the service of public or group advantage
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Common Good:
depends on participants who are concerned that their own views on fundamental political questions are guided by a reasonable conception of the common good
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Truth
disposed to acknowledge the importance of truth. demands an effort to get things right
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Communicative Power
a capacity for sustained join t or collective action generated through such open ended discussion exploration, and mutual understanding
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Rights
presumption protects both the expressive interests of speakers and the deliverative interests of audiences and bystanders by enabling access to fundamentally different ideas. it also secures the independence of public discussion
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HE PUBLIC SPHERE
domain of social life where public opinion can be formed. seen as the breeding ground neither everything that happens online or on online platforms - it is a public sphere in which communication on platforms plays an important role in shaping public discussion - emphasis on participant responsibilities
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- Aug 2024
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which relies upon ‘group identity’ and ‘ideologies’.
social movements rely on group identity and shared ideology
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a) networks of informal interaction; b)shared beliefs and solidarity; c) collective action on conflictualissues; d) action which displays largely outside the institutionalsphere and the routine procedures of social life
four aspects of social movement dynamics
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leaders with previous politicalexperiences and strong, often professional, organisations areneeded
it's important that leaders of social movements have some sort of background in leadership/knowledge of the movement - a resume of sorts that make them credible
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beliefs are transformed into concrete action
its difficult to transform an idea or belief into action
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The absence of discussion concerning the concept of socialmovement has been usually attributed to the heterogeneity andincompatibility of the different approaches
if we dont work together, rarely is anything actually accomplished
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inst-fs-iad-prod.inscloudgate.net inst-fs-iad-prod.inscloudgate.net
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echnical things have political qualities.
main idea
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