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- Aug 2019
How does Demand-side platforms (DSP) work? The functioning of the Demand-side platforms is technical and requires some attentive reading here. While building an ad campaign buyers can use the tool to provide required metrics like age, gender, location, interests, incomes et cetera.
Advanced technology and developed algorithms have changed the way ads were bought, placed, and traced. Demand-side platforms simplified purchasing and handling the ads inventories, thus, making it cheaper & reliable.