The beauty and Skincare industry is closely connected to the social media platforms due to the presence of the young, diverse and potential target market. Social media plays a significant role in amplifying the popularity of beauty brands and skincare influencers among young millennials. They can purchase as well as promote at their levels which can prove to be more beneficial than the brand promoting itself on these platforms. The rise of beauty blogging and vlogging on Instagram has boosted the overall growth of the industry both in terms of digital presence as well as real sales & revenue. Beauty and skincare brands on Instagram add more personality to the brand itself by approaching the audience in a much authentic and trusted manner. The content is genuine with real reviews from customers, additional information, behind the scenes from the production and manufacturing systems.