Change the title to 'Brand communication'. Along with colourbook, add POS communication like posters, outdoor and shop signage too.

@mahin, please take Rahul's help in collating the following and creating suitable mockups:

1. Indigo colourbook mockups (cover and inside pages: take the latest from Shireesh/Yashwant)
2. Frizzy hair hoarding (take from Sachin)
3. Add these posters: Bright ceiling coat (the woman wearing shades), Rap song posters (MSD & Zebra), Exterior Emulsion (MSD and painter), PU Enamel (Painter), D&W Exterior Laminate (MSD & Mohanlal)

(Shift this below the Brand Architecture and Packaging sections, right above the video section)

(The video section should play videos only from this playlist on the chlorophyll YouTube channel: https://youtube.com/playlist?list=PL_aQkJXTi5aCjqLCVB-_DmkhOwvYJeUnQ&si=_BrYn7Z52Obcd0J9)

change to 'legends'

Delete the image above of News clippings collage.

Shift the Video window below the Brand Communication section (colour book, posters and hoardings)

Shift all these numbers right below the Innovation section copy, as these are relevant there.

Change the entire copy to this:

The context

Indigo wanted to set up their own tinting machines (machines that help you create shades as per your choice) at paint stores in semi-urban and rural India.

The challenge

Several stores were already using tinting machines from other paint companies.

A small constraint: the limited space available at these stores.

chlorophyll's solution

chlorophyll innovation lab conducted a collaborative session with the Indigo team and created a brilliant solution: Sell the tinting machine as a total business package, and not as yet another tinting machine.

Another solution that emerged from the session was clubbing the computer and the tinting machine into one sleek space-saving unit.

The tablet installed on the machine was detachable and could be used for other purposes such as accessing Indigo’s colour app or browsing through its brochures.

Delete the entire manifesto text for now. Can add it later.

change to: chlorophyll created unique, own-able packaging for Indigo using colourful zebra stripes.

The new packaging system also indicated the position of a product in the price-quality hierarchy.

1. The Indigo Bronze Series (with white or grey colours on the packs)

2. The Indigo Silver Series (with bright, vibrant colours on the packs)

3. The Indigo Gold Series (with dark backgrounds on the packs)

4. The Indigo Platinum Series (with a range of metallic shades on the packs)

(Replace the images below with a range packshot image).

@Mahin take the image from Sunil. He would have it in the packaging creds.

Delete this entire section

In the image above, we need to show four old packs that got converted to one pack (with colour stripes).

In the image above, show the image which has three different Indigo logos which were turned into the new ideantity™ (the zebra one)

change to: Indigo had been using different brand architectures for different products. chlorophyll helped it create a monolithic architecture across all products with 'Indigo' being the only brand.

Make 'A' capital.

use this: chlorophyll created Zebro, an own-able mascot that emerged from the brand's ideantity™.

The mascot became a popular brand asset thanks to its consistent usage in TV commercials, social media, POS communication and the website.

Change to: A brand line 'Be surprised' invited the audience to experience these solutions.

Change to: A zebra with coloured stripes (instead of the usual black and white) that represented 'surprising solutions'.

Change the entire line to this: Before chlorophyll's intervention, Indigo had been using three different identities.

chlorophyll created a new ideantity™ of two parts that reflected the Brand Core.

Before 'Brand Core' add this text: After analysing the research data and the brand owners' perspectives, chlorophyll encapsulated what brand Indigo Paints stood for in one crisp line (which we call Brand Core). We have reworded it for confidentiality.

Change the text in the box below to this: During our research, we realised that Indigo launched only best-in-class products. They had introduced many industry-first products like rooftop paints, ceiling paints and floor paints.

(Delete the existing second para and graphic of a house)

change to: We first organised a session with the brand owners who expressed their perspectives of the brand. This was followed by an extensive research exercise that involved stakeholders like dealers, distributors, contractors and painters.

Delete this entire thing

delete

delete

delete 'the'

H capital

change to this: Headquartered in Pune, Maharashtra, Indigo Paints is a leading Indian paint company launched in 2000. The company initially focused on lower-end cement paints and later expanded its operations to offer a diverse range of water-based paints like exterior and interior emulsions, distempers, primers and so on.

Change the team order as follows:

(chlorophyll team order)

Kiran Madan Rajeev Maria

Pooja Vidya Rochna Chitresh

Khushboo Gaurav Shaurya Tanishka

Shyam Mukesh Sandesh Pankaj

Shireesh Kaustubh Aftab Rahul

Shrishti Raj Ayush Swetha

Mahin Utkarsh Yashwant Mahesh

Sunil Sachin Atul Mahesh Shigvan

Umesh

Change to 'our team'

1. Change the title to: See what all we can help you with. Download our latest creds now!

2. In the box, change the text to: enter your email here

make 's' and 'p' of 'Sandesh Parkar' lowercase

manager: hr, finance & administration

consultant, image execution

head, multimedia

head, print & production

head, imaging

Delete her photo and profile

senior creative director

creative group head

senior creative director

creative consultant

brand ideator

creative group head

senior creative director

brand strategy associate

brand strategy consultant

principal consultant: brand strategy

principal consultant: brand strategy

principal consultant: brand strategy

brand & innovations manager

head, chlorophyll innovation lab

head: hr, finance & administration

Change it to: executive creative director

Change this entire copy to:

chlorophyll believes that branding is essentially about alignment.

It uses its proprietary brand tools and models to first clearly define the brand and then align all its aspects to this definition.

Change to 'bringing'

programme

programme

D capital

add a full stop

change to organization's

delete this sentence

add a full stop

Do we need these icons before name of each model? Especially since we have a complete identity for each on top.

delete 'a'

delete 'a'

delete 's'

delete 's'

change to 'how the idea at the heart of the brand (Brand Core)'

add 'model' after 'wholon™'

add a question mark

add 'the' before 'brand'

delete 'The'

Change to 'It uses its proprietary brand tools and models to first clearly define the brand and then align other aspects of the brand to what it stands for.'

Add a full stop

Delete this title

change it to 'old'

add a full stop

Send me chlorophyll's latest creds

Change the button below to 'submit'

change to: I agree to chlorophyll's privacy policy

Add this copy below:

our showcase

chlorophyll has created, transformed or translated over 400 brands.

Here are select case studies spanning a spectrum of business types (product, service, corporate), industries (fenestration, e-governance, life insurance, paints) and project durations (from a year to over a decade).

Change these to: brand definition | brand manual | launch

Change these to: brand definition | ideantity™ | launch

Replace the tabs with these: brand definition | ideantity™ | brand communication

Change these to: brand definition | ideantity™ | brand communication | innovation

change to 'our showcase'

Remove this section entirely

change to 'for'

change to 'that it created'

replace with 'letter L'

c lowercase

take this up

change to 'could strengthen'

change 'sub-brands'

change to 'dilute'

change to 'strengthen'

Replace with this:

SBI Life's promise of enabling individuals to explore their 'wants' while securing the 'needs' of their loves ones was aptly captured in the brand line 'Apne liye. Apno ke liye.'

For the launch, chlorophyll created a manifesto that culminated in the brand line, which was recorded in Kabir Bedi's unique voice.

Have this section in the same font style and size as that of the ideantity™ section

change to 'contemporary'

change to 'her'

change to 'her'

change to 'her'

delete the extra space

add this in brackets (reworded for confidentiality)

Add one line before the actual 'Brand Core':

This research helped us arrive at an articulation of what brand SBI Life stood for (we call it 'Brand Core').

Change the text in the box below with this:

In our primary and secondary research, we found that there was a shift in the consumer mindset.

Earlier generations often sacrificed their dreams so their loved ones could fulfill theirs.

But today's generation, the millennials, believed that they could fulfill their aspirations and the aspirations of their loved ones simultaneously.

The other shift pertains to the role of life insurance in their lives.

Rather than being a security provider, today's customers consider life insurance to be an enabler that will help them fulfill their own aspirations and their family's.

delete extra space before this

replace with 'conducted'

delete 'of'

delete extra space before the word

Change the entire copy to: Challenge one: Differentiate brand SBI Life at two levels. One, from parent brand SBI and other entities in the SBI family. Two, from other life insurance brands in India.

Challenge two: to make the brand attractive to 'Metro Millennials'.

Add this in small point size above 'Challenges'. *Numbers and figures as on December 2023'

Change to '2.43'

change to 'brand SBI Life stood for,'

delete this

Are we using this for other case studies? If we are not, let's delete this.

Lay this out in the same font style and alignment as 'Visual' and 'Brand line'.

delete

chnage to 'a form that is able to change easily and frequently'.

Add space before 'Together'

change to 'complemented'

change to 'into'

Replace both lines with this: 'NSDL e-Gov's Brand Core, reworded for confidentiality, is 'the speed of our transformation accelerates our growth'.'

change to 'define the brand in one line'

delete this

stood

communicated

t lowercase

change to 'of'

change to 'encapsulate the brand's future aspirations?'

change to 'approached'

Aadhaar (add one more 'a' after h)

Change the line to 'from brand definition to innovation'

delete one 'the'

programmes

add a full stop

long-term (add a hyphen)

high-touch (add a hyphen)

light-touch (add a hyphen)

change to 'the essence of the brand.'

name

replace 'that' with 'It'

replace comma with a full stop.

add a comma

b lowercase

d lowercase

e lowercase

b lowercase

In all titles, please make the first letter of the second word lowercase, to maintain uniformity.

d lowercase

'c' lowercase

brands

Replace with this: We created this website with two goals in mind: to increase brand awareness and generate leads. As this brand uses an exclusive fabricator model, it was necessary to help visitors find fabricators easily.

delete

change to 'brand assets like'

delete

ideantity™

change to 'ideantity™'

ideantity™

delete these words

replace with 'providing'

delete these words

Change the line to this: chlorophyll's brand definition exercise involved defining Eternia's Brand Archetype.

delete the highlighted text

change the highlighted text to" to meet the desire to upgrade to a better lifestyle.

sub-brands

delete extra space

change to 'meant'

add a hyphen 'sub-brands'

remove the extra space

change the selected text to 'enhances the beauty of their homes and offices.'

change to 'windows'

add this: against these elements, in an easy-to-understand manner.

change the text as follows: Eternia has many world-firsts to its credit. To make the most of these, it was decided to turn them into brand assets.

Delete this heading

Make A capital

change the entire manifesto text to this:

Homes exist at the very intersection of two spaces: the inside and the outside.

When there is a harmonious exchange rather than discord between the two, the inner space which is your sanctuary, gets enriched.

It becomes a sanctuary where you not only live, but thrive.

Eternia. A happy union of spaces.

Change the first insight text below to this: 'Homes are a combination of the space inside and outside that influence each other and make our experiences richer.

Second insight: change '&' to 'and'

Add a full stop

Develop a better understanding of different stakeholder groups, including... them. (add a full stop)

o lowercase

Change the entire text as follows: Eternia is a system window brand from the Aditya Birla Group. Launched in 2012, the brand was perceived as a B2B player and did not have a B2C presence.

add a full stop.

delete

change to 'co-founded'

Change to this: He authored 'Planning for Power Advertising' (recommended as course material in IIMA), 'AdKatha: the Story of Indian Advertising' and 'Darwin's Brands: Adpating for Success'.

change to 'Lintas India's (now Mullen Lowe)'

change to 'and'

Change the highlighted text to this: chlorophyll's co-founder,

Change the button text below to 'Submit'

Take this to the next line

change this to: I agree with chlorophyll's privacy policy

Change the address to this: city hall, utopia city, pandurang budhkar marg, lower parel, mumbai 400 013, india.

Delete this tab. Make other tabs under it bolder and green.

Replace the current address with this:

city hall, utopia city, pandurang budhkar marg, lower parel, mumbai 400 013, india.

Replace with this:

One of chlorophyll's key deliverables for this assignment was a comprehensive 300-page brand manual.

It not only detailed out every aspect of the brand strategy, but also had a set of guidelines for each element of communication.

Replace the entire copy with this:

chlorophyll also created an own-able and distinctive brand asset that helped SBI Life differentiate its communication from other brands in the category: the brand device of L.

We created detailed guidelines to maintain consistency in its usage across touch-points, so it lends a memorable look to SBI Life's communication.

Replace the entire copy with:

chlorophyll also set guidelines for the consistent usage of existing sub-brands. They were redesigned to resemble the wordmark 'Life' from the brand identity in terms of colours and fonts, so that they contribute to strengthening the master brand.

Replace with this:

One of chlorophyll's key recommendation was to follow a monolithic brand architecture, which means there will be one single master brand: SBI Life.

Guidelines were set for all sub-brands or initiative names to build into the equity of brand SBI Life, rather than diluting its impact by attracting attention.

Replace with this copy:

SBI Life's new identity is a combination of the parent brand's solidity and the modern wordmark 'Life'.

While the 'Iconic Pink' gradient helps the wordmark 'Life' stand out, the sharp edges of its letters symbolise the brand's dynamism and forward movement.

add 'an' before it

delete extra space. Check the entire para for extra space.

Replace the entire copy with this:

Differentiate brand SBI Life at two levels: One, from parent brand SBI and other entities in the SBI family. Two, from other life insurance brands in India.