Remember at the beginning of the article (when Szeman says "we are all entrepreneurs now") (p. 472)? He doesn't mean that we are all creating business start-ups. Rather, he's suggesting that there is a spirit-of-the-times wherein entrepreneurship has become this new common-sense reality. It is both a dominant way of thinking about how we ought to act, AND an informal rulebook for how economies (and other forms of practice) ought to function too... In other words, entrepreneurship isn't just about undertaking profit-making (and risk-inducing) economic practices in capitalism. Rather, it's about undertaking a new subjectivity, a new identity when it comes to how we think of ourselves, how we relate to others, and how we respond to our wider social, cultural, political, and economic environment.