About 81 percent of rural households are plugged into broadband, compared with about 86 percent in urban areas, according to Census Bureau data. But the number of urban households without a connection, 13.6 million, is almost three times as big as the 4.6 million rural households that don’t have one.
Demonstrating the difference in population, 81% of rural households versus 86% of urban households, but there are 3x the number of urban households that don't have broadband access.