These recommendation systems are getting so good that if we aren't vigilant, we're just going to end up drifting toward whatever the machine tells us we like. CHILDS: This isn't just a problem of human psychology. It's also a computer science problem. Jingjing says it becomes a feedback loop. Those little drifts add up.
The problem with recommendation engines: if people put too much faith in them because they have worked well in the past, then there is a "drift to whatever the machine tells us we like".
