- Nov 2016
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techwritingf16.robinwharton.net techwritingf16.robinwharton.net
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. How does it look? Are your messages clear? Does the posterwork from a distance? How does it look up close?
These questions are important with any information display because they force you into the audience perspective. This perspective is important for the troubleshooting phase.
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You may want to consider printing at home and assembling on site
Largely, I disagree with this sentiment. Granted, it's understandable if there are a few interactive pieces that are particularly important to keep protected. However, for the most part it would solve a majority of issues if your poster was put together by the time you reached the site. That way you only need to worry about immediate issues and solutions, if something goes wrong.
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Storyboard
Creating a storyboard allows you to "play test" your design and allow troubleshooting before final product. If you can manipulate the pieces, then you can come up with several different design strategies.
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Good posters:
These are good points for presentations, such as PowerPoint, as well. Consider large presentations with similar limits as posters.
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Distinguish body text from headings by using contrasting fonts.
This design tool is considered self-explanatory for the modern English student, but many websites and other information displays need to recognize information priority and make it clear for readers to understand at a glance.
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Contrast
Look at the organization of these slides for examples of contrast. There is a difference in color and boldness to highlight titles, while also a difference in indention to create a sublevel relationship of the text (meaning that readers know that the indented, lower level text is supplementary).
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Repetition
Repetition can be used to create groups by using fonts that correlate with organization (similar to creating headers, ect with the same font and size), colors, layouts, and orientation of columns and rows. There are many subtle ways to use repetition to create subconscious relationships and to create readability. Consider the obvious uses of repetition, as well (including buzzwords).
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proximity, alignment,
A quick guide as a reminder to the fundamentals discussed in an earlier annotation.
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ding (white s
White space is imperative for visuals because they need the entire focus of the eye. If there is too much crowding, then the audience will be overwhelmed and may lose focus on your topic.
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. Caption every photograph and illustration
Captions are smaller than your standard text, so it is a great option to help readers get reference for your visual. It's often helpful to keep audiences on track
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Maps are visual illustrations of physical space (
When considering a map, prioritize the space you must cover. If there is too much material to process, maps lose their relevance to the topic. Using subsections to effectively zoom in are intelligent ways of addressing location while focusing on the specific area(s) you're discussing.
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Venn diagrams use circles or arcs to show how one thing intersects or overlaps withsomething else.
Venn diagrams are great for non vocal presentations because they allow the reader to play with relationships and understand the variations of them. However, Venn Diagrams are not easily lent to vocal presentation because the audience will want the freedom to read the diagram as they prioritize specific relationships instead of following the speaker's path through the diagram.
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In the example above, thediagram illustrates the equivalent thicknesses of two types of pavement overlay.
Diagrams can be tricky to portray in terms that an inexperienced audience can quickly (and easily) understand. I think the example in this presentation is a perfect example of how diagrams are more of a specialized version of communication. This seems to be particularly true about dimensions that require contextual knowledge.
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Therefore, it's important to decidebefore you design what you want the table to SAY
Deciding what the table says before creation is great inspiration for concise titles and priority centered organization.
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Pie charts show the relative quantities of the components of something.
As Dragga points out, this relationship representation is sacred to readers and it is unethical to manipulate graphical representations of relationships to persuade audiences.
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Dreamweaver
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PowerPoint
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Photoshop,
Vast amounts of tutorials
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thevisual content pulls its weight; it should add and clarify information and not beused purely for decorative purposes.
Having visual material purely to have it, is a serious mistake. It lessens your ethos as speaker, and potentially distracts the audience. Visual material should have relevance to your audience about your topic, and should be addressed. If you don't plan on making your visual a valid piece of your information compilation, it does not belong in your representation of information.
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Effective D e scrip tive A - and B -L e v e l H e ad in gs
This section is made up of an incredibly important realization about headers. There is a way for descriptive headers (A and B level headers) to exist without being exhaustively long or too general. With a proper summarizing header, you're allowing your audience to digest your information completely by telling them what the message is. This helps readers focus on your message and its relationship to the topic, rather than deciphering text walls for meaning.
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Headings should work with the table of contents to help readers find information quickly and easily
We discussed this in class in relation to our Service Learning Deliverable Packets. In the business realm, your document(s) have high likelihood of being revisited with the intent of quickly accessing a certain piece of information. With this being the case, you owe the readers navigational tools to utilize your information the easiest way possible. Efficient formatting for your information and a map for navigating that information is a good idea for dense information.
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LOOKED
Presentation conundrums are issues for companies as the expectation of communication on social media becomes more urgent. There are benefits to being personable and relate able, but there are also the costs of losing the ethos of an established professional entity.
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basic format and layout elements send messages
This is a basic theme of web design elements such as contrast, repetition, alignment, and proximity. The relationship of information to presentation is an ever important consideration within modern communication, where the goal is to communicate in the most efficient and relevant ways to your audience.
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visual content
Visual content can also add relevant context to principles or points. This can be helpful when persuasive because it can connect your presentation to something established within your audience.
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memo, report, academic essay, slidepresentation,
Genre options for communication professionals are rapidly expanding, many of which, as Dragga points out, don't have clear mandates as these genres have.
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readability
Readability is a growing trend of concern for Technical Writers who publish digital material. This includes how font is represented, from how it looks on a background to how the typeface is read.
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(1) it presents information and arguments itself, and(2) it includes design elements that convey relationships between images andsurrounding text.
These two relationships between representation and information are vital to Technical Communication, resulting in several areas of research regarding what authors can do to communicate effectively, like Dragga's article.
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Writers use visual content, such as photographs, illustrations, charts, graphs, anddesign elements, to inform and persuade readers, as well as to add visual interestto their documents.
See Also:Multimodal Literacy
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