- Oct 2017
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s18.pdarrington.net s18.pdarrington.net
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Academic
The supplemental reading I chose was the article titled "Deaf community outraged after interpreter signed gibberish before Irma." This article was written by Alex Mendoza, an associate digital reporter/producer for the New York Post. Three weeks ago, a category four hurricane Irma passed through Florida. Before the hurricane passed through, everyone in Florida was either getting ready to leave or making preparations to survive the hurricane. In the article, Mendoza describes a press conference where the leaders of Manatee county were giving crucial information regarding the hurricane. The problem as Mendoza points out is that the press conference needed an interpreter for the deaf and the leaders chose an amateur, Marshall Greene. Greene was very bad and would occasionally say words that did not relate with the press conference by accident.
Mendoza later talks about the different reactions people had to this incident. Charlene McCarthey, the owner of a company which provides interpreters, was upset with the whole situation and said she felt bad because she could have provided a much better qualified interpreter, however, the county leaders never asked her. Greene's family was quick to defend him and said that he was just doing his job that the county had asked him to do. Many people on social media were furious and criticized Greene. Others defended him. The deaf community wants an apology for this whole incident. Mendoza, Alex. “Deaf community outraged after interpreter signed gibberish before Irma.” New York Post, New York Post, 16 Sept. 2017, nypost.com/2017/09/16/deaf-community-outraged-after-interpreter-signed-gibberish-before-irma/. Accessed 2 Oct. 2017.
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ambient
Ambient- existing or present on all sides. https://www.merriam-webster.com/dictionary/ambient
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These different strengths and weaknesses of media (video, writing, pictures, etc.) and modes arc called affi1rda11ces. The visual mode affords us the opportunity to communicate emotion in an immedi-ate way, while the linguistic mode a(fimfs us the time we need to communicate a set of detailed steps. Writer/designers think through the affordanccs of the modes and media available before choos-ing the right text for the right situation. Keep in mind that modal affordances largely depend on how the mode is used and in what context. In other words, the strengths and weaknesses of each mode arc dependent on, and influenced by, the ways in which the modes arc combined, in what media, and to what ends.
Each affordance is good in their unique situations. Mendoza chose to use linguistics and describe the video because that was the best affordance to use in his situation. An animation would not be the best and most precise way to describe the event that happened.
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·1 he gestural mode refers to the way movement, such as body lan-guage, can make meaning. When we interact with people in real life or watch them on-screen, we can tell a lot about how they arc feel-ing and what they arc trying to communicate. The gestural mode includes: • facial expressions • hand gestures • body language • interaction between people
Gestural mode is another mode of communication. This one is not as important as the other modes of communication. An example is comparing a confident person to a person who is not confident. The confident person will be relaxed and look at people straight into the eyes. A person who is not confident will avoid eye contact with people and slouch. (Insecure person on the left, confident person on the right)
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The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent
Aural mode is another mode of communication. Different styles of music also affect how people feel. https://www.youtube.com/watch?v=C4pcg7bXgmU https://www.youtube.com/watch?v=zI5ncQ9_wGs https://www.youtube.com/watch?v=g6tR78d0cmA Here are three movie scenes. What do they all have in common? They all use music to create suspense. The aural mode adds to the visual mode to make the scene better. Another aspect of aural mode is tone of voice and accent. A person who talks with a sophisticated manner will be perceived as more intelligent than a person who talks with slang.
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The visual mode refers to the use of images and other characteris-tics that readers see. Billboards, flyers, television, Web sites, lighted advertising displays, even grocery store shelves bombard us with visual information in an effort to attract our attention. We can u-;e this mode to communicate representations of how something look~ or how someone is feeling, to instruct, to persuade, and to entertain, among other things. ·1 he visual mode includes: • color • layout • style • size • perspective
Visual mode is another one of the modes of communication.One of the most important aspects of visual mode is color. Different colors make people feel a certain way. An example is the McDonald's logo. The colors red and yellow are said to make people hungrier so the founder of McDonald's chose those colors on purpose. https://sites.psu.edu/siowfa15/2015/09/09/does-red-and-yellow-make-you-hungrier/ Another aspect of visual mode is layout. An organized article is easier to read and more professional than an unorganized article. Mendoza's article is very well organized making it more professional and easier to read than it would have been if it were not organized. His article starts with a video, followed by an explanation, followed by the reactions, and finished with the conclusion.
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The linguistic mode refers to the use of language, which usually ~ means written or spoken word~. When we think about the ways ~ the linguistic mode is used to make or understand meaning, we can consider: ~ • word choice ~ • the delivery of spoken or written text !) • the organization of writing or speech into phrases, sentences, ~ paragraphs, etc. ~ • the development and coherence of individual words and ideas
The linguistic mode is the most important mode of communication. The words a person chooses reflect who that person is. For example, if an author uses terrible grammar and uses slang words, the audience will ignore what the author has to say. If an author speaks with good grammar and uses more advanced words, the audience will believe the speaker is smart and listen to what they have to say. If Mendoza would have written his article with terrible grammar, I would not have read his article in the first place, but even if I would have I would still not believe anything he said. In his article, Mendoza does indeed write well so I can believe what he says.
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All kinds of texts arc multi modal:
Pretty much everything is multimodal. The difference, however, is the varying use of modes. A book may be multimodal because of its use of words and pictures, but the book is not the same as a tv show. The tv show would be multimodal because of its use of video, sound, words, etc.
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Knowing what kind or text it is will influence the way the audience reads it.
This is a very important statement. People should be reading different types of texts differently. When people read textbooks, they expect to read everything as a fact. For example, I read this book trusting the author is only using facts and not expressing their opinions. On the other hand, when people read an article online, they must be able to read and see if the author of the article is trying to manipulate the entire truth to express their beliefs.
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To produce a successful text, writers must be able to consciously use different modes both alone and in combination with each other to communicate their ideas to others.
The best texts are made when an author can blend various modes together and when it is clear an author does things consciously. Mendoza's article is an example of a "successful text" because he intentionally has the first thing of the article be the video. The audience first has to watch the video and see what is going on. Mendoza then follows the video with his words to describe the video the audience just saw and to further discuss topics, such as the reactions, which are not present in the video but are related to the video. By describing the video, Mendoza is able to effectively blend the two modes.
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The word multimoda/ is a mash-up of multiple and mode. A mode is a way of communicating, such as the words we're using to explain our Ideas in this paragraph or the images we use throughout this book to illustrate various concepts. Multimodal describes how we combine multiple different ways of communicating in everyday life.
This article and Mendoza's article are both multimodal. This article uses the combination of text and pictures. Mendoza's article uses the text and the video to fully describe what happened. The video was a primary source and his words he used to describe the video was a secondary source.
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