Does this font support the qualities of my brand or complement the purpose of my design?
You should ask yourself this question all the time when you are typing something important or making a design. Does the style or font go with the purpose of the design? What kind of font would combine well with the design? These are the basic questions that you should be asking yourself when you are looking for a font for the design. You don't want a font that doesn't go well with your design. First, it would not only look good when you see it, but it would also not look good when other people are looking at it. Fonts are a very important part in making the design look good.