- Mar 2018
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s18.pdarrington.net s18.pdarrington.net
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ommunicating in everyday life.
Everyone has their own unique way of communicating some prefer to communicate linguistically while others prefer aural. In "Forty Years Later, the Golden Record Goes Vinyl" they communicate through aural, visual, and linguistic.
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music • sound effects
In the "Forty Years Later, the Golden Record Goes Vinyl" in article in The Atlantic has an link attached to the article of the record and in the audio has male and female voices which is in several different languages and adds warm because the tone of the voice is welcoming. There is also a child's voice that adds a youthful touch.
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The spatial mode is about physical arrangement. This can include how a brochure opens and the way it leads a reader through the text. l·or example, sec the brochure in
In the article "Forty Years Later, the Golden Record Goes Vinyl" made me realize that physical arrangement is a key element in your presentation of conveyance. By the Gold Record being presented visually with a person holding it with white gloves shows the significance it has to the world.
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mportant when communication takes place through virtual interac-tions on-screen
In the article "Forty Years Later, the Golden Record Goes Vinyl" made me think of how times have changed from then until now. What an impact communication wise it has been on our society from social media platforms that have made it easily accessible to put your opinions out in world through the internet and memes, videos, and YouTube channels. I wonder how people will be communicating in forty years? telepathically? Makes me wonder in curiosity.
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Printing in color would have been prohibitively expensive, so black-and-white visuals and written text had to be used.
In the article "Forty Years Later, the Golden Record Goes Vinyl" two decades ago it was a lot more expensive to print or visual show images in color. In that era majority of Television shows, newspapers and pamphlets were in presented in black and white and not color. Times have changed in just two decades and you can't find anything thats not in color or color coated.
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combine all five modes, including the aural
In the article "Forty Years Later, The Golden Record Goes Vinyl"made me think that how amazing our technology has evolved over two decades. Being that the record was created in the vinyl era and how technology has evolved and today we have the options of watching it visually and aural with a few options either on TV, computer, and or our smartphones. Even when artist release new songs or music videos we have the privilege to access it on our time and not wait until the radio plays the song or we just so happen to catch it on TV.
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At other times, words may work better than images when we arc trying to explain an idea because words can be more descriptive and to the point. It m
In the article is states"Forty years later, the Golden Record is now vinyl and can be ordered online for $98" this is straight to the point and wouldn't need an image to communicate that in a better or more effective way.
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But because we want to talk about the visuals, sounds, and movement that make up multi-media, we use the term text to refer to a piece of communication as a whole.
This is how David Pescovitz, Tim Daly and Lawrence Azerrad two decades later put the Voyager Golden Record on the forefront of the media and launched a website using the internet and had a soundcloud page for people to hear the unheard talent before their time.
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he delivery of spoken or written text !) • the organization of writing or speech
This is applicable in the article" Forty Years Later, The Golden Record Goes Vinyl", when NASA responds to Carl Sagan's request for a one keepsake copy of the record and the NASA respond with, no "You do understand our concern about the matter of highly favorable mementos being given to individuals". This could have been communicated better by using the linguistic mode using a better choice of words.
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multimoda
For my supplemental text I chose "Forty Years later, The Golden Record Goes Vinyl" written by Marina Koren senior associate editor of The Atlantic. This article is interesting because it incorporates three (linguistic, visual, and aural) of the five multimodal modes that have been presented and defined as communication in "What are Multimodal Projects" essay which are linguistic, visual, aural, spatial, and gestural. In The Voyager Golden Record, which was not originally intended for human consumption but 40 years later was. The Golden Record is an audio creation of classical music snippets, nature sounds, and greetings in multiple languages. Koren in the article explains that the record was very limited that even Carl Sagan who led the records production was unable to get a one-keepsake copy. In 1978 Sagan wrote to NASA in regards to getting his hands on a copy and an administrator from NASA responded with a rejection message. The response from NASA was offensive and could have communicated better with the choice of words. Now fast-forward two decades later the Golden Record is now on vinyl and is for sale to the public online for $98. Using the original audio from 1970’s David Perscvitz co-produced he remembers as a little boy hearing of this Voyager launch. In a digital age now Tim Daly teamed up with graphic designer Lawrence Azerrad and they launched a Kickstarter campaign by using the Internet as a platform raised 1.3 million dollars. Shows how these professionals’ have made the unobtainable become obtainable by using the multimodal modes visual, linguistic, and aural.
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