- Jan 2017
The combination of the Sun's high circulation and the newsboys meant that everyone throughout the city, spanning all social classes, heard about the lunar discoveries at the same time. They experienced it as a shared social event in a way that was entirely new.
Birth of the Shared Event
One of the new features of the moon hoax was that is was a shared event, experienced by everyone more or less at the same time, due to both new technologies and new systems of distribution. In some ways the haox was the polar opposite of the fragmentation we see today in Facebook hoaxes -- which are often known among only certain subgroups, and build ingroup identity not a universal experience.