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- Jan 2017
The idea that the popularity of the moon hoax led to a rise in the Sun's circulation has become a standard part of the story of the hoax. However, it turns on its head what actually happened and obscures the historical significance of the event. In fact, as Mario Castagnaro (2009) has argued, it was the Sun's already high circulation and broad reach that ensured the success of the moon hoax — not the other way around.
Circulation Powered Hoax
The Moon Hoax was a result of the high circulation of the Sun, not the other way around.