Patagonia provides a prominent and clearly labeled "Accessibility Statement" in the footer, as it gives a clear description of the website accessibility and providing more information of the regulating laws. This proactive measure aligns with the 'Understandable" principle as learned in the module by offering users a dedicated resource to learn about the site's accessibility features and their commitment to inclusivity. Furthermore, by outlining their adherence to WCAG 2.1 Level A and AA, they demonstrate an effort towards creating 'Robust' content that can be interpreted reliably by various assistive technologies, as emphasized by the W3C guidelines discussed in the module. The inclusion of a phone number for direct assistance ('If you are you using a screen reader...") further enhances understandability by providing a clear support pathway for users encountering barriers.

Another example that displays Patagonia’s commitment to maintaining and improving the accessibility of their website is their “Accessibility Statement”, that can be found under the “Need Help?” header of absolutely every single page on their website. This statement discusses their their dedication to providing digital accessibility for everyone, their compliance with the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA) effective communication requirements and applicable regulations, as well as their partnership with Level Access, a digital accessibility platform built around ensuring inclusive and compliant accessible websites. They also mention how their digital products are constantly being evaluated in an accessibility program to ensure that they’re in accordance with best practices and monitored by a diverse team of accessibility professionals, including users of assistive technologies and talk about their devotion to going above and beyond minimum compliance requirements to provide a more accessible experience to their customers.

Another example that displays Patagonia’s commitment to maintaining and improving the accessibility of their website is their “Accessibility Statement”, that can be found under the “Need Help?” header of absolutely every single page on their website. This statement discusses their their dedication to providing digital accessibility for everyone, their compliance with the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA) effective communication requirements and applicable regulations, as well as their partnership with Level Access, a digital accessibility platform built around ensuring inclusive and compliant accessible websites. They also mention how their digital products are constantly being evaluated in an accessibility program to ensure that they’re in accordance with best practices and monitored by a diverse team of accessibility professionals, including users of assistive technologies and talk about their devotion to going above and beyond minimum compliance requirements.