The first reason that Patagonia is doing well with their web accessibility is due to their use of image descriptions. As stated in TMU’s “Accessibility Maze” activity, all visual content must have a text alternative (alt-text) that describes the visual content, and Patagonia does a great job of ensuring that the visual content on their website has text description alternatives. This displays inclusivity on their end and is extremely important to ensure that people who are blind or visually impaired are able to receive equivalent information to those who can see the images. When watching the video on hearing differences titled, "Making Your Media Accessible - Deaf Awareness Month", Rogan explains the importance of image descriptors whenever you post or upload a photo, so that those who may have trouble seeing, or who may not be able to see the image at all, are still able to understand what is happening in the picture and its surroundings.

Patagonia does a great job of ensuring that the visual content on their website has a text description alternative (alt text). This is inclusive of them and extremely important to ensure that people who are blind or visually impaired are able to receive equivalent information to those who can see the images. When watching the video on hearing differences titled, "Making Your Media Accessible - Deaf Awareness Month", Rogan explains the importance of image descriptors whenever you post or upload a photo so that those who have trouble seeing, or may not be able to see the image at all, understand what is happening in the picture and its surroundings.