Keeping in mind that young children with developing minds watch many hours of television, and recalling how television reinforces gender stereotypes, it is not surprising when children develop stereotyped beliefs.

DEVELOPMENT OF CHILDRENAs children grow and develop, they take in information and acquire knowledge at a rapid pace. As they develop their cognitive abilities, they assimilate new information and accommodate it to what they already know (Piaget, 1954). Children's ideas about how the world works come from their experiences and from the attitudes and behaviors they see around them.