When people first see your Twitter, without even having to scroll down, they should knowThe name of our Game (make this your Twitter tag, not your company name!)Gameplay footage of our game pinned to the top of the feedOur unique selling point/elevator pitchWhat our logo looks likeWhat genre the game isWhere our Discord isWhere our Patreon isWhere our Facebook isOur email address

Try and think of something catchy that’s easy to remember. Don’t make your name too long or confusing.

I have seen games in the past that have used a generic word and then found it impossible to find their game, even when I was actively searching for it

Learn the fundamentals of the field, like value propositions, price anchoring, antes vs drivers, etc

Price is deceptively difficult to get correct, especially when you start talking about microtransactions, but is solvable with competitive research

You bring up a really good point. It's important to reach out to Youtubers who are specifically interested in the type game you are making while having a small enough following to actually pay attention to you

First of all focus on where your potential "clients" are. Try to sketch'em and list their habits. We call it the Buyer Persona

don't try to be everywhere, keeping up with accounts/channels, etc that don't do much

Ok, so that's clear, but knowing your audience is more than people playing games similar to yours. It even goes beyond demographic data. Really understanding what makes them tick, or developing a persona