- Jun 2024
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www.vulture.com www.vulture.com
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What Is Greta Gerwig Trying to Tell Us?
The author is asking in her title "What is Gretta Gerwig Trying to Tell Us?" I think a possible answer lies in the history we learn how in college Greta was "an English major who did improv..." One classic game that is played in an improv group is "yes, and...", the 'and' could be anything. The end of Greta's movies show the hero making a decision for herself and essentially saying 'yes'. There is always an 'and' after, but the audience is left to insert their own lived experience to ponder what the 'and' could be. The most important thing is the 'yes'; or the decisions people make, and in terms of her movies, the paths women choose to make their lives better.
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The thing about those big Gerwig monologues, though, is that they always end in that same self-actualized happy place, without the complications of what comes after you get to be seen as a person, which is maybe why they feel good to watch. Her movies enact a fantasy in which the biggest hurdle is deciding you want to become something. The rest, they seem to imply, will work itself out.
It's true we don't learn the complications that come with our decisions until we've lived with them for a while The happiness comes from these characters knowing they've made the decisions themselves. I don't agree that they imply the rest "will work itself out", rather, the movies leave you feeling like there is hope that the future will be better than the past.
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www.nytimes.com www.nytimes.com
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The survey company QuestionPro estimates that Ms. Swift’s concert could generate some $4.6 billion in economic activity in North America alone, taking into account both stadium capacity and people’s reported spending plans on things like tickets, merchandise and travel. That would be roughly on par with the revenues the Beijing Olympics generated in 2008, after adjusting for inflation. Beyoncé’s shows are expected to spur $4.5 billion in spending, based on a separate QuestionPro survey.
It is amazing that these women's concerts are generating as much economic activity as the Beijing Olympics. It was entertaining to read how creative companies were at marketing in order to capitalize on the concerts.
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And in Los Angeles, public transit stayed open late to ferry concertgoers. “We’re enchanted that Taylor Swift fans have given a big boost to public transit across the United States this year — and we’re looking forward to spending our midnights with many of you very soon,” the city’s metro system punned on its website — referencing Ms. Swift’s song “Enchanted” and her recent album “Midnights.”Image
This is one of the several examples of companies using the free marketing that these concerts offer. They did their own take by staying open late and welcoming crowds to spend their 'midnights' with them, which was also the name of an album. This is creative and a good way to create revenue from a popular event.
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www.npr.org www.npr.org
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When Swift started dating Kansas City Chiefs football star Travis Kelce, his games suddenly started seeing a massive increase in viewership. Notably, it spiked 53% among teen girls age 12-17 when Swift showed up to one of the games.
Before Taylor Swift was seen at a Chief's game I had no idea who Tavis Kelce was, but now I know who he is, and so do many more like me. It is reported in several places that Kelce's jersey sales went up 400% after Taylor wore one. Taylor Swift brings a powerhouse of marketing to anything she endodses.
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www.theguardian.com www.theguardian.com
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Woman’s lot, on the other hand, remains as knottily problematic as ever, and Robbie’s challenge is consequentially an uphill one. Unlike Ken, Barbie is to be permitted no real flaws which might round out her character but undermine her gynocratic sanctity
I disagree with the author, Barbie is part by part introduced to her flaws, she feels altered, but ultimately she finds strength and joy through those flaws. The film also highlights the exiled & flawed Barbies as having value and being the people who can be relied upon because they have 'lived experience'. Any form of 'gynocratic society' is a welcome change in film or in real life. The world is dominated by androcratic societies and it's ok for people to be a little uncomfortable about seeing one depicted. It seems to make the author unhappy even though the inhabitants of Barbie Land are more content than most societies.
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it has frightened some male pundits out of their wits. Toby Young has accused it of “unapologetic misandry”, while the Critical Drinker considered it “114 minutes of spiteful, bitter, mean-spirited, borderline unhinged hatred of men”. And, briefly summarised, the film does indeed sound like an almost ridiculously over-the-top feminist homily
There were and are plenty of men who feel threatened by movies that highlight the need for change in our society -to one that is more gender-equal. The author of this article makes he opinion clear when he calls the film "ridiculously over-the-top feminist homily. Basically calling the movie a ridiculous feminist religious sermon. Since when is feminism a religion? The world in general has been designed with men in mind. One example is how women are injured substantially more than men in car accidents, because car seats and seatbelts are designed to keep an average male body safe. I think the way the men are portrayed is at times over-the-top, but perhaps Greta was trying to make the movies less threatening to men by doing so, while also highlighting how unequal our society is.
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