Indeed, research has shown that the addition of such exemplars can enhance attention, engagement, and behavioral intent (Kim et al., 2012; Niederdeppe et al., 2011), suggesting that nonfictional narratives may also increase impact.

has been found in other studies (Kim et al., 2012; Murphy et al., 2011).

Finally, our research question explored how the three theoretical constructs of transportation, identification with specific characters, and emotion relate to the dependent variables of knowledge, attitudes, and behavioral intentions.

Previous research has found identification with narrative characters is positively related to change in cognition (Banerjee & Greene, 2012), attitudes (de Graaf, Hoken, Sanders, & Beentjes, 2011; Igartua & Barrios, 2012), and interpersonal discussion (Sood, 2002), as well as intentions and actual behavior (Moyer-Gusé, Chung, & Jain, 2011). Across various studies, identification has been conceptualized and operationalized in a variety of ways

nonnarratives “include expository and didactic styles of communication that present propositions in the form of reasons and evidence supporting a claim”

Moreover, in recent years researchers have argued that narratives and storytelling may be particularly effective for minority populations and racial/ethnic groups with a rich tradition of storytelling