we—are the beginningour work is today:A mugA floor brushBootsA catalogAnd when one person in his laboratory set upA squar
I see this quote as a direct declaration of war against technology as a whole. Going back to analog roots of brushes, well-worn boots, and a magazine. All things needed in order to set up the grid behind art, a guideline of human creativity.
We say that the world’s magnificence has been enriched by a new beauty:the beauty of speed.
I feel this rule of the manifesto of futurism still holds up to this day. News, ads, and tabloids come at us faster than ever. There is always something to turn our eyes to and whenever the 15 minutes of fame and attention are up, we move on to the next thing. It is a constant, overstimulating cycle of content.
We, however, are satisfied if in our bookthe lyric and epic evolution of our times is given shape.
Each era has their own version of what the world should follow and believe. It is an constant evolving movement.
We will glorify war—the world’s only hygiene—militarism, patriotism, thedestructive gesture of freedom-bringers, beautiful ideas worth dying for, andscorn for woman
Pro-violence, very problematic
previously—Engineers relaxed with artnow—Artists relax with technology1 For a detailed discussion ofRodchenko’s belief in theideal Soviet citizen, see VictorMargolin, The Struggle forUtopia: Rodchenko, Lissitzky,Moholy-Nagy, 1917–1946(Chicago: university of ChicagoPress, 1998).
progressive way of thinking
zeppelin
a large German dirigible airship of the early 20th century, long and cylindrical in shape and with a rigid framework. Zeppelins were used during World War I for reconnaissance and bombing, and after the war as passenger transports until the 1930s.
upheaval
a violent or sudden change or disruption to something
unabashedly
without embarrassment or shame.
1. we processedthe human being2. we organizetechnology1. we discovered2. propagate3. clean out4. mergepreviously—Engineers relaxed with artnow—Artists relax with technology
The manifestos focus on technology, efficiency and collective purpose over individualism have echoes today.
We will destroy the museums, libraries, academies of every kind, will fightmoralism, feminism, every opportunistic or utilitarian cowardice
The Futurist manifesto is all about collective action and getting aggressive instead of just sitting around thinking. Marinetti aimed to hype up crowds and shake things up.
aleKsanDr roDchenKo Was The son oF a propMan anD a launDress. aT TheBeGinninG oF The sovieT revoluTion, he TransForMeD hiMselF FroM a painTerinTo soMeThinG enTirely neW.
The rise of communism and the soviet revolution influenced Rodchenko embrace to constructivism.
That is, the first thing he asked of this particular object was not “How should it look?” but “What must it do?” and to that extent all good typography is modernist.
Typography is not about how it should look but rather how it can convey the message.
because everything about it is calculated to reveal rather than to hide the beautiful thing that it was meant to contain.
I like this statement because when it comes to typography it is meant to reveal the beauty behind the design.
that the most important thing about printing is that it conveys thought, ideas, images, from one mind to other minds.
It's true that if you can transfer your thought and ideas in your design, your audience would be able to understand your message.
maudlin experiments
self-pityingly or tearfully sentimental, often through drunkenness.
impudent
Not showing due respect for another person or being impertinent
When a goblet has a base that looks too small for security, it does not matter how cleverly it is weighted; you feel nervous lest it should tip over. There are ways of setting lines of type that may work well enough, and yet keep the reader subconsciously worried by the fear of “doubling” lines, reading three words as one, and so forth.
The writer seems to to talking about the reader of a design becoming overwelmed by the text in a design when they look at it if there is to much causing the message of the design to be lost or not focused on in the design.