3 Matching Annotations
- Feb 2022
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designopendata.files.wordpress.com designopendata.files.wordpress.com
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Digital technology puts creation, production, and distribution into the hands of the designer, enabling such bold assertions of artistic presence. These acts of graphic authorship fit within a broader evolving model of collective author-ship that is fundamentally changing the producer-consumer relationship.
What role does technology play in shaping design?
Because of the technological advances that we have made, technology has helped designers to re-imagine the impossible.
Technology has helped us to create the impossible.
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Today some graphic designers continue to champion ideals of neutrality and objectivity that were essential to the early formation of their field. Such designers see the client’s message as the central component of their work. They strive to communicate this message clearly, although now their post-postmodern eyes are open to the impossibility of neutrality and objectivity.
What distinguishes the field, or fields, of design from other creative occupations?
I think that creativity is key for distinguishing the difference between design and other occupation.
As a designer you have to be neutral and creative in getting your clients message across.
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Looking back across the history of design through the minds of these influential designers, one can identify pervasive themes like those discussed in this introduction. Issues like authorship, universality, and social responsi-bility, so key to avant-garde ideology, remain crucial to contemporary critical and theoretical discussions of the field.
According to this author, what role should design play in society?
I think that the author was talking about how the design community should be the new avant-garde.
I think that designers should be at the forefront of the design community.
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