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An AI model taught to view racist language as normal is obviously bad. The researchers, though, point out a couple of more subtle problems. One is that shifts in language play an important role in social change; the MeToo and Black Lives Matter movements, for example, have tried to establish a new anti-sexist and anti-racist vocabulary. An AI model trained on vast swaths of the internet won’t be attuned to the nuances of this vocabulary and won’t produce or interpret language in line with these new cultural norms. It will also fail to capture the language and the norms of countries and peoples that have less access to the internet and thus a smaller linguistic footprint online. The result is that AI-generated language will be homogenized, reflecting the practices of the richest countries and communities.