but Salt Lake City’s cost of living is 16 percent lower than in Denver, 37 percent lower than Seattle’s and 48 percent under San Francisco’s, according to PayScale. The state — often led personally by Governor Gary Herbert — pitches its advantages well to firms considering relocation, says Joe Vranich, whose consulting firm helps small businesses looking to move. “They will roll out the carpet for you and treat you like a king.” The approach is working. Utah’s “Silicon Slopes”