Terms such as these often limit the ability for lawsuits to happen on a large scale. The effect — not necessarily relevant in this situation — is that companies can operate in a way that "nickels and dimes" on a large scale, but at amounts to individuals that is cost prohibitive to litigate or arbitrate (to individuals). Such circumstances can lead to a situation where a company could theoretically receive large sums of money from its customer base that it is not entitled to receive, but there be few financially viable mechanisms for countering and disincentivizing such bad behavior.