Discourses tend to be intertextual and interdiscursive (Reisigl and Wodak, 2001: 39). They interlink various texts, discourses and contexts. Social media data are therefore not independent from other media but tend to be multimodal and connected with texts in traditional media. An example is that many political tweets tend to link to articles in the online versions of mainstream newspapers. Studying social media therefore does not substitute the study of other media but often requires studying various media’s intercon-nection. Discourses are texts that stand in particular societal, political-economic, histori-cal, cultural contexts. Understanding them requires taking a holistic point of view, that is, to situate them in history and society.