We call both of these things User Generated Content (UGC). LEGO accepts creative work as product ideas and Contest entries provided it follows the respective guidelines: Ideas for new LEGO products, sometimes referred to as “Projects” “Ideas,” or "Product Ideas," are subject to the Product Idea Guidelines. Entries to specific Contests, sometimes referred to as “Contest Entries,” or "Entries," are subject to the respective Contest Guidelines. ALL user conduct on the platform is governed by these Terms of Service and the House Rules.