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- Nov 2015
The rise of farmers’ markets — in city centers, college towns, and rural squares — is testament to a dramatic shift in American tastes. Consumers increasingly are seeking out the flavors of fresh, vine-ripened foods grown on local farms rather than those trucked to supermarkets from faraway lands. “This is not a fringe foodie culture,” says [Anthony] Flaccavento. “These are ordinary, middle-income folks who have become really engaged in food and really care about where their food comes from.
middle class citizens are becoming more involved in the Locavore movement. they are starting to take notice of their food.