This principle equally applies to the laws of our country; we should never violate basic rights even if the consequences aren’t immediately evident.

multiple scandals have highlighted some very shady practices being enabled by consent-less data-mining — making both the risks and the erosion of users’ rights clear

Earlier this year it began asking Europeans for consent to processing their selfies for facial recognition purposes — a highly controversial technology that regulatory intervention in the region had previously blocked. Yet now, as a consequence of Facebook’s confidence in crafting manipulative consent flows, it’s essentially figured out a way to circumvent EU citizens’ fundamental rights — by socially engineering Europeans to override their own best interests.