Pictures help to show an example relating to the text. Sometimes people may not understand a text. Sometimes people can explain something better in a picture. When necessary put a picture (4.4)

The author says that we should only use images on our site if they relate to the information you are providing. I agree. This is funny because I am looking back to the time when everyone was on Myspace and they would decorate their sites with any and everything. The contrast from colorful Myspace to the basic default white background of Facebook was shocking to me at first. I wondered why everyone switched over, but I realized it was easier. No one had the time to constantly decorate and design their sites. No one had the time to sort through a person's Myspace page because a lot of them were hard to sort through and unorganized. So Facebook's simple design helps us as readers.

The author says that type in all uppercase and non-uniform spacing between words decreases reading speed. That's interesting because most novels are justified to where the text aligns both left and right. I am assuming that this issue applies mainly to online sites.

Growing up, we would often use any and all texts that were funky and pretty. Now it seems that basic fonts are the best way to go. Readability is the most important when you are looking to show an audience.

The author mentions that sites should either be white or light blue. I realized that most sites with a lot of traffic usually have a white background. All text books, novels, etc. usually have a white background.

The color, position, size, isolation, complexity and tonal contrast are all major aspects in guiding the reader to the most important information. These days, there is so much information to sort through, readers don't want to sort through irrelevant sites.

The author of this article is trying to inform potential site designers how to improve the effectiveness of their website. The author goes over legibility, arrangement of elements, typography, visuals, icons, and animation.

And Williams gives specific examples of effective and ineffective website designs.

Spatial arrangement can affect how a reader may group information together. Group items by their color or by grid lines. If you do not separate some information by a good amount of space or a line, the reader may become confused. The reader may also group similar colors together because they may think they relate.

"Design, in its most simple sense, is an attempt to visually convey the logical, functional, or natural relationship that exist among the elements in an information display."

Williams is absolutely right in that the viewer will often look at the organization of a page before they go to read it. If the page isn't visually appealing the reader won't be inclined to keep reading. The reader will assume that the content is too complicated to understand.

The author goes on to say that "Good design reveals structure..." The reader needs to be able to follow the information and they don't want to have to struggle to understand the content.

Williams mentions that "the characteristics...to be of interest to the site visitor are so small that the picture is virtually useless." I think that a lot of people put an almost irrelevant item/picture/text on a site. The item usually doesn't have a purpose, so I never understand why someone would use the item. Information on a site should be related to the topic, otherwise the reader may leave the site.