2 Matching Annotations
  1. May 2020
  2. Mar 2020
    1. For instance, a strict interpretation of the law would require publishers to get opt-in consent by individual vendor, rather than an 'Accept All' pop-up prompt. The approach that publishers and ad tech vendor are taking is that a mass opt-in button - with an option to dive deeper and toggle consent by vendor - follows the "spirit of the law". This stance is increasingly coming under fire, though, especially as seen by a new study by researchers at UCL, MIT, and Aarhus University.