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- Oct 2020
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www.julian.com www.julian.com
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Key learnings from this guideYour goal is not to foster the writing habit. Your goal is to fall so in love with ideas that you can’t not write about them. Find your objective and your motivation.Don't fully think through your ideas before writing. It's inefficient. The best way to think is by writing. It compels your brain to connect the dots.Avoid guessing what readers want. Instead, be a proxy: Selfishly entertain and surprise yourself, and you'll entertain and surprise many of them too.Your writing is clear once your thoughts are self-evident.Your writing is succinct once everything unimportant is removed.Your writing is intriguing once the average reader effortlessly makes it to the end. A hook, peak, and satisfying ending are your trifecta of intrigue.Treat feedback as a science. Measure your scores and iterate. Remember that the best feedback often comes from you with fresh eyes.Rewriting your thoughts to be clear, succinct, and intriguing is a lot of work. You won't love writing until you find a way to love rewriting. Make a game out of it.
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