Universal Links allow you to register a series of domains that are allowed to interact with an installed application. If the application is not installed, the universal link is opened with Safari, allowing you to inform the user of the existence of an application or whatever is necessary.

Implicit intents do not name a specific component, but instead declare a general action to perform, which allows a component from another app to handle it. For example, if you want to show the user a location on a map, you can use an implicit intent to request that another capable app show a specified location on a map.