Thus, in light of the unique property of narratives to overcome resistance, facilitate information processing, and address emotional topic (Kim et al. 2012), understanding the conditions under which different forms of narratives (e.g., news stories, testimonials, fiction) are and are not effective may be critical in eliminating health disparities.

“limitations of health communication may be especially relevant for at-risk populations experiencing health disparities”

In order to reduce current inequities in the prevalence of and mortality from disease, we need more culturally sensitive health information presented in a more accessible and appealing format.