My wife's first description of playing Fjords was that it felt a bit like playing Othello, in that you had to think too far ahead. I don't see it that way. I think that the luck of the draw & the fact that a tile must be played if it can, means that you can't always plan too far ahead. Often you have to try to work out how to make use of what you've got.

Sometimes it requires more luck than strategy to complete the levels because of the building queue system.