I've worked with people at companies where this was their only responsibility. Setting up emails for clients, making sure they pass a battery of tests and look great in all browsers and clients. It's an incredible PITA and it's not a set it and forget it thing. Clients can change month to month; spam filters change, etc...

If you ever had to go through the hair-pulling process of designing emails, then you understand. If you haven’t, here’s why it’s such pain:

I used to dread setting up email automation and email campaigns.

I hate making newsletters, but absolutely love reading them.