“Motion should above all else help guide users, providing them with the right information at the right time.” — Google

When users interact with your product, they might ask following questions:“What’s most important here?”“How do I know what to do next?”“How do I know I have completed my task?”

crucial difference between telling a story and clicking through screens.

Good UX motion design isn’t simply animating assets. Whether we’re injecting delight and playfulness, defining scalable new patterns, or conceptualizing a crazy new product, motion tells a story.

One of the most notable behavioral distinctions between digital adopters and natives is the latter’s preference for interaction over passive consumption.