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- May 2022
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backlinko.com backlinko.com
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If you want people to link to your website, you need something on your site worth linking to. (Also known as “Linkable Assets”). A Linkable Asset can be a blog post, a video, a piece of software, a quiz, a survey… basically anything that people will want to link to. In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together).
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