1 Matching Annotations
- May 2018
The studios were stuck with a release pattern designed to flatter a social landscape that, by and large, no longer existed. “Jaws” was a masterpiece by a wunderkind director, but it also proved out a new business model: a gimmicky idea, bankable stars, and aggressive television ad campaigns, all of it designed to trigger audience anticipation and drive a massive Friday-night opening across thousands of screens—critics and snobs be damned.
Duel was a similar gimmick test... Probably better than Jaws cinématographicaly.