The site's simple color scheme allows for easy reading, yet the serif font gives a sense of historical importance and nostalgia.

Right away I looked to the columns on the left, quickly reading through the "Historical Themes" section and deciding what I wanted to click first in that category.

Scrolling photos, especially the pic of Lincoln's face, grabbed my intention by giving me a face to the name. Right away you know who this website is about.

The photos attracted but it is a bit disappointing that they have no captions or explanations in the text

Juxtaposition. Lying is a thoughtful act and ignorance is not. Interested to see how the ideas play throughout the article.