2 Matching Annotations
- Nov 2016
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www.sciencedaily.com www.sciencedaily.com
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The authors say they were intrigued by how consumers were able to judge seemingly mundane objects or mass-market brands as authentic. "Consumers found authenticity in The Simpsons, McDonald's, cigarette manufacturers, and Nike," the authors write.
This idea provides interesting theory as to how consumers attach authenticity to the things they purchase. I can use this idea to supplement a paragraph where I discuss why exactly people are on the "search for authenticity".
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Is McDonald's an authentic brand? What about Marlboro? According to a new study in the Journal of Consumer Research, consumers are able to find authenticity in unlikely places.
This Science daily article seems to be a paraphrase/summary of a larger research study. Science Daily hits on the main points of the study and presents the information in a way that would appeal to their readers.
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