NATM Principles Data extraction is illegitimate. There is nothing normal about using data to control us or target us for commercial or political purposes. Speed cannot circumvent ethics. Civil society —not governments or businesses— should be the first and last authority in deciding if a technology should exist. Saying “No” is a practical solution. A clean and quick break from extractive technologies is not possible, but a collective statement of refusal is an important first step. Other platforms are possible. Alternatives exist. We need to promote the use of non-extractive digital media platforms and support their implementation by our member communities. One voice, multiple solutions. While our communities might have different goals and agendas, we need to act as a global coalition to enforce the regulation, taxation and eventual elimination of extractive technologies.