- Sep 2021
Second, from a theoretical perspective, the best way to start growing more in any domain is to first lose less. We see this first principle everywhere: In a subscription business, you're better off reducing churn before increasing sign-ups. In personal finance, you're better off spending less before earning more. In investing, you're better off stopping losses before seeking gains.
Perhaps the principle behind this is aiming for longevity. You cannot have a long-term working system if it breaks down at early stages. It is important to undress breakdowns, before seeking to improve.
Simply put, there is no point in giving your ship a new coat of paint if it has a gaping hole in its keel.