Oh Thank Heaven for 7-Eleven!®A success story fueled by customers’ needs “Give the customers what they want, when and where they want it.” Joe C. Thompson Jr. | 7‑Eleven Founder The 7‑Eleven brand is known and loved around the world, and our iconic products are a big part of the American culture. And although we’ve grown significantly over the years, our focus stays fixed on making life easier for customers. This simple idea is the reason we’re the marketplace leader. It’s also why our customers, employees, Franchisees and community leaders are proud to be part of the 7‑Eleven story. Nonstop Innovation & Customer Obsession We Did 7‑Eleven has a legacy of innovation. We were the first to provide to-go coffee cups, offer a self-serve soda fountain, operate for 24 hours a day, and yes, we even coined the phrase “BrainFreeze®” in honor of the world’s favorite frozen drink. Then came the innovation of some of our most popular menu items: the SLURPEE® drink, the BIG GULP® and then the BIG BITE®. Now, we continue our history of innovation and power it through digital initiatives. We Will From our humble beginning as the world’s first convenience store, 7‑Eleven continues its pursuit of innovative ways to cater to a new, digital-savvy generation of shoppers. As technology redefines how customers shop, we make sure to remain two steps ahead. At 7‑Eleven, we are customer-obsessed. We always poll customers to ensure we are bringing them solutions that they can’t even imagine. From offering convenient and user-friendly technology that earns our customers free products to having an ice-cold SLURPEE® drink delivered straight to their door, we are the leader in convenience and we constantly put our customers at the center of design and development. We Are It’s no secret: customers are starved for time as our world becomes increasingly connected and on the go. Our digital team strives to be at the forefront of innovation, providing effortless and convenient solutions for our customers’ needs before they even know to ask for them. We are committed to developing experiences of the future by bringing our stores to our customers wherever they are and whenever they need us. We are continuing our long-standing legacy of innovation through software and technology enhancements. We are transforming our business, one digital initiative at a time. We are redefining convenience. Learn More About Our Apps The best kind of neighbor Convenience may be our focus, but serving is our business. And that business extends beyond our stores into the communities where our customers, employees and Franchisees live, work and play. Being a great neighbor is all about investing and getting involved. It’s also about responsibility, which is one of our key business principals. That’s why we put such a focus on serving people, improving our products and protecting the planet. 7‑Eleven is proud to set the standard for responsible retailing in the convenience industry. Learn more Our Culture To lead, we serve 7‑Eleven has always been about serving the needs of our customers. This philosophy has also extended to our 7‑Eleven team, which is why our Leadership Principles play such a big part in our organization. To lead, we serve. It’s a big idea and it makes a tremendous difference in the lives of our customers, our Franchisees and our licensees. All kinds of people with one focus: making life easier We’re the convenience leader for a reason – and it has everything to do with our diverse and multi-talented team of men and women who are passionate about making life convenient. For decades – nine to be exact – we’ve counted on their unique perspectives to help us innovate and grow. They are the reasons we continue to lead in the industry. Room to move around and grow Cross-functional learning is not just allowed at 7‑Eleven, it’s applauded. We’ve got the size, stability and resources that make it possible for employees to find rewarding careers. People in all facets of our global organization discover opportunities with room to move around, try on new roles and discover untapped talents. We know that when people love what they do, everyone wins. A top-five franchisor 7‑Eleven is a brand that’s recognized worldwide. We’ve also made a reputable name for ourselves in the franchise business, and are consistently ranked as a top-five franchisor. A turnkey business model, world-class training, ongoing corporate support and special financing programs are available to increase the success rates of our Franchisees. The Store Support Center: the engine behind our stores If our stores are the fuel for busy communities, then our Store Support Center is the fuel for our stores. This is where the innovating, strategizing, forecasting, training and troubleshooting take place. From operations management and logistics to real estate, IT and human resources, our Store Support Center teams work hard to further our mission of convenience, not only for customers, but also for our Franchisees, employees and the communities we serve.