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  1. Sep 2022
  2. www.nngroup.com www.nngroup.com
    Antipersonas: What, How, Who, and Why?
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    1. esperluette 13 Sep 2022
      An antipersona is a representation of a user group that could misuse a product in ways that negatively impact target users and the business.
      hw-antipersona wordnik
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    nngroup.com/articles/antipersonas-what-how/