- May 2021
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darkpatternsindesign.com darkpatternsindesign.com
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The term dark pattern originated with design practitioners, but has attracted growing interest from HCI researchers in recent years.In 2010, the user experience designer Harry Brignull coined the expression“dark patterns”and began curating them on darkpatterns.org website [2]. As the term gained traction in the public domain, Gray et al. derived five umbrella strategies from a corpus of practitioner-identified dark patterns [7] (see Figure 4). Further research has identified patterns that prompt impulsive buying [13] and crawled a sample of∼11,000 shopping sites finding that such patterns are in common use [12]. Dark patterns have also been implicated in designs that maximize attention capture and lead to compulsive smartphone use [18]
Kai Lukoff, Alexis Hiniker, Colin M. Gray, Arunesh Mathur & Shruthi Chivukula, What Can CHI Do About Dark Patterns? (workshop proposal), https://darkpatternsindesign.com/proposal/
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darkpatternsindesign.com darkpatternsindesign.com
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Imagine buying flowers for a loved one. After selecting a bouquet, at checkout you discover that the site has sneaked a paid greeting card into your shopping cart. This is an example of a dark pattern, an interface designed to manipulate a user into behavior that goes against their best interests.
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